Today we sit down with Scott Pederson of Positive Athlete. Scott has spent over 35 years of his career marketing some of the most high-profile events, corporations and celebrities in the world. He has staged a World Series, helped develop the National Football League’s most high-profile grass-roots event property (Punt, Pass & Kick), and negotiated endorsement contracts for professional athletes. He has consulted with each of the four major sports leagues (NFL, MLB, NASCAR and NBA) and with many sports franchises. He has also designed numerous programs enabling clients to leverage their sponsorship investments at retail, including Miller Brewing Company, Gatorade, Pillsbury and General Mills.
With the help of Super Bowl XL MVP Hines Ward, the Positive High School Athlete Awards were created in Pittsburgh and then in Georgia where over $400,000 in scholarships have been given away to student-athletes who have overcome obstacles, given back to their communities, and been a positive influence in their schools.
Positive Athlete Website